Our Supporters & Partners
The Plus One Serve Program is built on collaboration. The insights, expertise, and dedication of our supporters and partners have been instrumental in shaping a national movement to increase vegetable consumption across Australia.
By working together across agriculture, health, education, retail, government, and research, these organisations are helping to drive healthier dietary habits, strengthen public health, and support a sustainable vegetable industry. Their collective contributions ensure that Plus One Serve delivers meaningful, lasting change for communities, farmers, and the nation.
Our National Program Steering Committee
The National Program Steering Committee brings together senior leaders across agriculture, health, education, government, retail, and research. The NPSC provides strategic oversight and expert guidance to ensure the program stays focused, impactful, and grounded in cross-sector collaboration.
Our Vegetable Ecosystem Members
The Plus One Serve Ecosystem is a nationally coordinated framework comprising four interdependent working quadrants:
National Research Network
Connecting Australia’s leading researchers to generate and translate evidence.
Settings-based Interventions
Funding and evaluating ‘test and learn’ interventions to build the case for scale.
Vegetable Consumption Collective
Uniting policy, advocacy, and public health organisations to drive system change.
National Program Partners
Commercial and philanthropic funding partners to scale intervention delivery that shifts national consumption.
Our Program Delivery Partners
Hort Innovation, through strategic levy investment in the VG23016 Plus One Serve of Vegetables by 2030 Program, provides research and development leadership and funding, partnering with AUSVEG to deliver evidence-based national action for the vegetable industry and public good.
AUSVEG is the national peak industry body for Australia’s vegetable growers and leads the coordination of the Plus One Serve National Action. AUSVEG brings together partners across the ecosystem, drives advocacy to government for co-investment in a sustained national behaviour-change campaign, and ensures the grower voice and industry benefit remain at the heart of the movement.
AgEcon is our Plus One Serve by 2030 Program M&E specialist and a highly valued research partner. AgEcon were instrumental in the development of our National Strategy and Baseline Report, modelling investment scenarios, relative disease risk, supply chain dynamics, and healthcare expenditure.
FiftyFive5, part of Accenture Song, is a leading market research and growth consultancy with offices in Sydney, Melbourne, Auckland, and Singapore. Founded to see insight deliver growth, they help clients unlock opportunities by defining the real questions that drive meaningful solutions. Their expertise spans three core areas: identifying growth strategies, executing through insight-led positioning and innovation, and evaluating performance across brand, communications, and customer experience. With experience in over 50 countries, they combine data, tools, and commercial insight to inspire action and create measurable growth for their clients.
Brand experience and innovation company Akcelo is the dedicated creative agency partner for the Plus One Serve by 2030 Program. Akcelo has been leading the development of the National Behaviour Change Umbrella Brand Platform, Visual Identity, Creative Executions and the go to market strategy for the program.
CVA is the dedicated research and insights partner for the Plus One Serve by 2030 Program. Their expertise has been central to shaping the program’s evidence base, including the development of the National Strategy and Baseline Report, the Retail Setting Action Plan, and the program prospectus. Through their analysis and guidance, CVA has helped ensure Plus One Serve is grounded in robust evidence and positioned for real-world impact.