National Action
From Settings to System Change
No single setting can deliver the national shift required. But when coordinated across home, retail, and education, the impact multiplies. This is the power of the Plus One Serve approach, uniting settings, partners, and evidence under one coordinated national program to lift vegetable consumption for all Australians.
Achieving national change requires a whole-of-system approach
The Plus One Serve ecosystem brings together four interconnected quadrants working as one to create enduring impact.
National Research Network
Connecting Australia’s leading researchers to generate and translate evidence.
settings-based interventions
Funding and evaluating ‘test and learn’ interventions to build the case for scale.
Vegetable Consumption Collective
Uniting policy, advocacy, and public health organisations to drive system change.
National Program Partners
Commercial and philanthropic funding partners to scale intervention delivery that shifts national consumption.
Coordinated interventions across home, retail, and education multiply impact
Home
Recipes, tools, and inspiration that help households add one more serve every day.
Retail
Visibility, affordability, and desirability that make healthy the easy, appealing choice.
Early Learning
Embedding exposure, food literacy, and positive role modelling from the start.
Primary & OSHC
Education, gardens, meals, and canteens that normalise vegetable consumption.
Secondary & Tertiary
Influencing peer norms, food environments, and agency during critical life stages.
Who Leads the National Action?
Together, AUSVEG and Hort Innovation ensure the Plus One Serve program is both scientifically grounded and industry-led — creating a model for collaborative national impact.
AUSVEG is the national peak industry body for Australia’s vegetable growers and leads the Plus One Serve Program. AUSVEG brings together partners across the vegetable ecosystem, advocates to government, engages partners for national action, and ensures the grower voice and industry benefit remain at the heart of the movement.
Hort Innovation, through strategic levy investment in the VG23016 Plus One Serve of Vegetables by 2030 Program, provides research and development leadership and co-funding with delivery partners to enable evidence-based national action for the vegetable industry and public good.