About Us

Meet the
team

We are dedicated professionals committed to improving health and well-being. With expertise across nutrition, public health, behavioural science, education, and food systems, we work together to create evidence-based solutions that make healthier choices easier, more accessible, and sustainable for all.

Micheal Coote

CEO of AUSVEG

Michael Coote has been AUSVEG CEO since 2021, previously leading export development to expand market opportunities for Australian growers. With over a decade of vegetable industry experience, he has driven positive transformation and consulted across government, not-for-profits, and industry associations.
Justine Coates

Plus One Serve Managing Director

Justine is the Managing Director of Plus One Serve, dedicated to building sustainable futures for human and planetary health. With expertise in agriculture, health sectors, and funding models, she drives investment and consumer demand strategies that strengthen the vegetable industry.
Michelle Lausen

Plus One Serve Program Manager

As the Plus One Serve Program Manager, Michelle drives collaborative action across the diverse vegetable ecosystem including vegetable growers and supply chain, researchers, government, and the health sector to develop impactful strategies to increase national consumption.
Keira Doyle

Plus One Serve Brand Manager

Keira is an experienced Brand Manager with a health background, driving brand and digital strategy for the Plus One Serve program. She combines creative insight, consumer understanding, and a passion for health to deliver campaigns that drive awareness and engagement.