Case Studies

No single campaign or setting will solve Australia’s vegetable consumption challenge. Plus One Serve must act as the national framework that connects creativity, behavioural science, systems change, and equity-focused interventions, ensuring efforts are aligned, amplified, and sustained over the decade.

In Australia, interventions and ‘campaigns’ have been effective while in market, yet short-lived and standalone. Around the world, successful behaviour change programs are
multi-layered, collaborative, and sustained over time.

The Plus One Serve of Veg by 2030 Program is a ‘first of its kind’ for Australia. It is different because it is informed by science, drives change within key Settings, with a sustained national overarching campaign.