The health gap we can’t ignore
Australia’s average veg intake sits well below recommendations, and very few adults meet the guideline — a pattern linked to higher chronic-disease risk. Australian Bureau of Statistics
What +1 serve can deliver
Plus One Serve modelling highlights a triple-bottom-line: sizeable healthcare savings, a boost to the veg supply chain and job creation when we lift intake by just one serve per person per day by 2030.
- Healthcare savings: projected around $1.4 billion with higher vegetable consumption reducing chronic-disease burden.
- Economic uplift: $3.3 billion net benefit across growers and the broader supply chain.
- Jobs: more than 12,000 new roles in vegetable regions by 2030.
Why a national program is essential
The Plus One Serve strategy brings together researchers, health bodies, government and industry to coordinate evidence-based interventions – from retail to home to education – instead of isolated, short-term efforts. AUSVEG
How you can help right now
- Add your name to the national call for action and stay updated on programs.
- Share this post with colleagues or community groups.
- Start today with one practical swap from our “What is a serve?” guide above. eatforhealth.gov.au