The affordability myth
Cost-of-living pressure is real – but national campaigns have shown that one extra serve can be cost-smart, especially when you choose seasonal, frozen/tinned options and swap convenience food for quick home meals. oma.org.au
5 money-savvy strategies
- Go seasonal: seasonal veg are usually lower-priced and taste great. (Outdoor Media Association & Health and Wellbeing QLD highlight affordability when seasonal and planned.) oma.org.au
- Use frozen and tinned (no-added-salt): nutrient-rich, long shelf life, less waste. News.com.au
- Cook once, eat twice: add lentils/veg to double your bolognese or curry – lower cost per serve. eatforhealth.gov.au
- Swap one takeaway this week for a 15-minute pan of veg-packed noodles or tray-bake – campaigns show this switch adds veg and saves money over time. Health and Wellbeing Queensland
- Plan for leftovers: buying a head of broccoli and a bag of carrots can cover sides, fried rice and lunchboxes with minimal waste. oma.org.au
Why the shift matters nationally
Australians have been buying fewer fresh veg amid price pressure — a trend public agencies are trying to reverse with affordable-veg campaigns. Your small swaps help. The Guardian
See why Plus One Serve is calling for national action — and add your voice.