Building on the successful trial and national rollout of nutritional per serve pricing, which delivered a +25.7% increase in vegetable volume sales, Ritchies IGA has partnered with AUSVEG to launch the Fresh, Fun, Healthy Veg Challenge.
At a key time of year, as Australians return to school and work routines, this month-long challenge encourages shoppers to make simple, practical changes that help get more Aussie vegetables into everyday meals and snacks. Through weekly challenges, easy swaps, and simple adds, the initiative supports healthier habits at home while driving stronger in-store engagement, participation and vegetable consumption.
Running in parallel with the Fresh Veg Deliciously Affordable (FVDA) campaign and the nutritional per serve pricing messaging currently featured across all Ritchies IGA stores, the Veg Challenge demonstrates the power of multiple, aligned interventions working together to influence purchasing and eating behaviours. It’s fantastic to see the positive power of connection when industry (AUSVEG) comes together with media (Outdoor Media Association), health (Health and Wellbeing Queensland) and retail (Ritchies IGA).
These initiatives are closely aligned with the recommendations outlined in the Retail Setting Action Plan, reinforcing the important role retail environments play in making vegetables more visible, accessible and appealing for Australian shoppers.
Shoppers can join online, test their vegetable knowledge, access tasty recipes, and go in the draw to WIN 1 of 10 Ninja Detect Duo Power Blenders.
For more information and to get involved, visit www.ritchies.com.au/Fresh-fun-healthy
Video: Fresh Veg, Deliciously, Affordable Campaign