Become a Vegetable Ambassador
The Plus One Serve Veg Ambassador Program is calling on passionate people from all walks of life to help us achieve our bold national goal: one extra serve of vegetables, per person, per day, by 2030.
Every voice adds strength to the national movement. Ambassadors are trusted voices in their communities—people who can spark change and show that vegetables are for everyone, everywhere, every day.
Together, Veg Ambassadors help build a future where eating more vegetables is the norm, not the exception.
Join the Movement 
If you’re passionate about a healthier future for Australians and a stronger future for our growers, we’d love to have you as a Veg Ambassador. Fill out the form and sign up to get social tiles and tools to help spread the word!
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Who Can Be a Veg Ambassador?
Veg Ambassadors can come from anywhere. What matters most is your passion for vegetables and your commitment to making a difference. Our ambassadors include:
Chefs & Food Influencers
Creating irresistible recipes and sharing them with the world.
Educators & Health Leaders
Inspiring the next generation to eat more veg.
Growers & Food Industry Champions
Proudly showcasing Australian vegetables from farm to fork.
Researchers & Advocates
Bringing evidence and stories to life in communities and policy circles.
Everyday Australians
Families, volunteers, and local leaders who want to be part of the change.
What Does a Veg Ambassador Do?
Veg Ambassadors help spread the Plus One Serve message in their own way, such as:
- Advocating for a healthier, fairer, more sustainable food future
- Sharing stories, tips, and recipes that make vegetables fun, affordable, and easy
- Inspiring communities to take the VegPledge
- Championing vegetables in schools, workplaces, restaurants, and online