Together 
We Can Add One More Serve Of Vegetables By 2030 
A national movement uniting partners to boost veg intake and support growers.
Partnering 
For National Action 
For National Action 
From research to policy, Plus One Serve will deliver measurable change. Explore our impact areas to see how evidence-based interventions are improving health, shaping behaviour, and supporting growers nationwide.
Research & Development
Innovative studies driving nutritional insights.
Settings-Based Approach
Strategic interventions in diverse community settings.
Driving National Behaviour Change
Comprehensive strategies to transform eating habits.
Pledge for more veg
Influencing systemic changes in food policy.
THE HEALTH CRISIS WE CAN NO LONGER IGNORE
Australians eat 19kg less vegetables per person per year than in 2001, with intake at just 1.8 serves daily. Only 6.5% of adults and 4.6% of children meet the recommended five-plus dietary serves daily.
A powerful collective with a shared purpose
Plus One Serve is led by AUSVEG and brings together the vegetable industry, health, education, research, government, and community partners to boost demand, improve diets, reduce chronic disease, support regional communities, create jobs, and strengthen farm viability.
Improving the lives of all Australians
Health & Wellbeing
Improving diet quality for physical and mental well-being, reduced chronic disease incidence, and vitality through better nutrition.
Equity & Access
Ensuring all Australians – including underserved, CALD, regional and remote communities – can access and enjoy vegetables every day.
Environment & Social Impact
Building more sustainable and nutritious food systems, curating veg cities, reducing food waste, and greater social wellbeing.
Growers & Supply Chain
Increasing demand to strengthen farm gate returns, create jobs bolster supply chain, and thriving regional communities.
A wicked problem that requires collaborative action
The national health crisis we can no longer ignore
Australians eat 19kg fewer vegetables per person each year than in 2001, with intake at just 1.8 serves a day. Only 6.5% of adults and 4.6% of children meet the recommended five daily serves. Malnutrition is fuelling chronic disease, straining health systems, and reducing the quality of life for younger and older Australians.
The vegetable industry is at breaking point
With demand falling, 2 in 5 growers may leave the industry within a year. This means higher food costs, fewer local farms, and greater reliance on imports, which threatens Australia’s food security. With 98% of fresh vegetables grown locally, urgent action is needed to support growers, protect livelihoods, and keep vegetables affordable and accessible.
Every dollar invested in the Plus One Serve campaign will deliver a $12.30 return.
The good news is there is a simple solution with significant benefits. Adding just one extra serve (75g) of vegetables per person per day will deliver a powerful triple bottom line of benefits, improving the economic, health, social and environmental wellbeing for all Australians.
$4.7B
Total Economic value
$1.4B
Healthcare savings
$3.3B
Vegetable supply chain
Positive Change happens when we work together.
No single organisation can solve Australia’s vegetable crisis. The Plus One Serve Vegetable Ecosystem unites research, health, growers, retailers, policymakers and partners into one coordinated framework.
National Research Network
Connecting Australia’s leading researchers to generate and translate evidence.
- Global Best Practice
- Intervention Design
- New Evidence
Settings-based Interventions
Funding and evaluating ‘test and learn’ interventions to build the case for scale.
- Co-Design
- Co-Invest
- Co-Deliver
Vegetable Consumption Collective
Uniting policy, advocacy, and public health organisations to drive system change.
- National Authority
- Vegetable Hub
- Policy
National Program Partners
Commercial and philanthropic funding partners to scale intervention delivery that shifts national consumption.
- Co-Invest
- Scale Up
- Commercialise
Working Together Across the Vegetable Ecosystem
Retailers & Food Service
Connecting consumers to fresh vegetables by supporting markets, meals, and accessibility programs that encourage everyday choices.
Vegetable Industry
Linking paddock to plate by making vegetables more accessible, appealing, and sustainable across supply chains.
Researchers
Providing the science, data, and evidence needed to design solutions that improve vegetable consumption and wellbeing.
Educators
Equipping students and communities with vegetable knowledge through schools, research, and community initiatives.
Health Sector
Championing vegetables in policy, campaigns, and public health programs that inspire lasting dietary change.
Government
Setting policies and investing in initiatives that build demand, increase access, and lift vegetable consumption.
Resources and insights
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Read more: Vegetable Programs and Projects
Vegetable Programs and Projects
Across Australia, a range of programs and projects are working to boost vegetable consumption and support healthier, more sustainable diets. These initiatives — led by our partners and collaborators — align with the goals of Plus One Serve, driving real-world change from research to retail, schools to communities. Explore the aligned partner programs below.
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Read more: National Strategy & Baseline Report Summary
National Strategy & Baseline Report Summary
A national strategy aims to boost vegetable consumption by one serve per person daily in Australia by 2030.
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Read more: Shifting the Dial
Shifting the Dial
AUSVEG’s report outlines strategies to boost vegetable consumption in Australia amid rising living costs.
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Read more: Open Letter to Australian Federal Politicians
Open Letter to Australian Federal Politicians
AUSVEG and Nutrition Australia aim to increase vegetable consumption through strategic investment.
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Read more: Retail Setting Action Plan
Retail Setting Action Plan
National Retail Setting Action Plan to drive a measurable increase in vegetable consumption.
News & Updates
Stay up to date with the latest campaigns, research announcements, and media coverage as we build momentum for Australia’s vegetable future.
